DJ Nitrogen Inc.

I first learned of DJ Nitrogen when they were introduced to me last October by Max Shapiro from PeopleConnect, a recruiting firm in the Silicon Valley. I heard what they were about and became fascinated by their business model right away.

Their disruptive business model currently focused on the 10-yrs old gimmicks-stricken ringtone market is taking historical leaders in this market by surprise. But, they are no maverick. Their so-called competitors will soon private label their Ringtone Lab(TM) application powered by DJ Nitrogen to become distribution partners.

From what I can gather, their biggest competitor is PhoneZoo, an ad based online mobile content sharing site with a tool to create simple ringtones, where members can rate, comment on, and download each others' ringtones. The key differences I want to focus on are: 1) DJ Nitrogen is a mobile content collaboration platform and new applications like Mobile Video Lab(TM) will be built upon it; 2) DJ Nitrogen's technology can be embedded in media players, music stores, etc.; and 3) DJ Nitrogen's Ringtone Lab can view the MP3s in your music library to ensure that you actually own a copy of the music you are about to use to create your ringtone.

Their similarities include easy to use ringtone creation tools as well as the fact that, that is only one small component of both business models.

You are welcome to post your own thoughts, experiences, and knowledge about this topic of the ringtone market or more importantly, mobile content collaboration. I look forward to your comments!


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